BOOHOO——THE COOPERATIVE BRAND OF D&J FASHION
Boohoo is an online fashion retailer based in the UK. Their target consumer group is young adults aged between 16-24, however 10% of their consumers are younger than 16 and 50% are older than 24. This speaks to the brands ability to market their style to a broad target audience.
Boohoo is a leader in the online fashion world. Keeping up with the fast pace of the internet, Boohoo have had to make smart choices in their marketing. They have placed a large emphasis on social media marketing, which is a great way to directly target their audience. In particular, they have had great success using Jordyn Woods to promote their plus size range, as she is a close friend of the Kardashian family and has a large social media following.
Boohoo was founded by Mahmud Kamani，alongside designer Carol Lane，and remains a family business.The Kamani family have been in the clothing business for more than 30 years，and before founding Boohoo Mahmud was the supplier to brands such as Primark and Topshop.
Every time Boohoo create new styles the initial inventory is around 300 pieces, however repeat orders are placed as needed.The design and production process for Boohoo lasts around 4-6 weeks and if needed can be completed as quickly as 2 weeks.
We have a professional CN and AU design team, will make sample close to 200 pieces each month for BOOHOO.
We are communicate timely and ensure quality while delivering on time. BOOHOO shipments is 30,000 units per month.